Spec campaign2024

#WeAreCalvin

Concept, direction and production by Jaedyn Griffin

A spec advertising campaign for Calvin Klein. The mission is to celebrate individuality and take apart the stereotypes attached to Calvin Klein models, by showing that everyday people can model too.

It runs as a series of short ads, each one built around the identity of one of six people.

Models
Cassy Callari, Sebin Cho, Stephanie Clase, Chris Desrosiers, Haley Odum, Sean D. Ross
Directed and Produced by
Jaedyn Griffin
1st AD
Drew Waller
2nd AD
Erika Serrano
Director of Photography
Owen Bradner
Photographer
Will Van Praagh
Casting Director / 1st AC
Jaden Collins
Gaffer
Jihyun Mun
Production Design
Madeline Carpinelli
Key Grip / BTS
Iris Yang
BTS
Nicole Herra

“WeAreCalvin holds immense significance for me. It explores the individuality of people while demonstrating that anyone, regardless of societal expectations, can be a model. Through my films and projects, I strive to shatter stereotypes and inspire society to reflect on itself in a way that uplifts and celebrates the beauty within and beyond. I aim to be a filmmaker who promotes inclusivity and positive change.”

Jaedyn Griffin
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